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Philosophy

Elegant, timeless, and hand-embroidered designs, for stylish women with an independent spirit from Reem Abdulghani, designer and embroidery artist. 

 

 

About

Interwoven narratives from a life spent around the world, Reem Abdulghani designs ageless, flattering pieces for modern women who search for the unique and individual – without compromising comfort and quality. 

 Her seasonless pieces are hand-embroidered with her distinctive, one-off embroideries, to ensure that each piece is like no other, and infused with soul – bringing a sense of calmness and femininity to each lady. 

 Having lived in Japan and studied Fashion Design in America at Virginia Commonwealth University, and a Masters degree in Fashion Merchandising at Polimoda in Florence, Reem started her career in the embroidery studio of Roberto Cavalli, before applying her craft to brands in Italy, London, Lebanon and Saudi Arabia, and starting her namesake brand.

inspired by her travel, Reem draws on the communal desires of women around the world to feel comfortable and stylish, irrespective of body type. Designs play with gentle movement, allowing each individual lady to feel the strength of her own femininity.

Balancing fun and a profound respect for craft, Reem aims to celebrate the elegance and joie de vivre of women everywhere! 

 

 

Social Responsibility 

Reem believes in supporting women, and giving opportunities to talented ladies women who live in remote circumstances. 

Teaching was one of my early working experiences, and I found a lot of pleasure in passing information and skills to someone else”

Reem shared her intricate, hand stitched embroidery techniques with a group of talented local women in the Lebanese mountains, who embraced her as one of their own family. 

“Whenever I go round to do production, I’m fed delicious potatoes and home grown olives.”

Together, they work on the colourful embroideries that define Reem’s style.